Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Friday, December 6, 2013

An Ode to the Art Director (et. al.)


I usually fill this space with news about my illustration career. In this post, I’d like to change focus to take a moment to celebrate some of the unsung heroes of children’s books. I have newfound appreciation for these brilliant, indispensable folk who can can so often be overlooked in the complex maze of the publishing process. 

For the past five weeks, I’ve been filling in at a New York City publisher for an art director on leave. It marks the first time since I left my job at The Metropolitan Museum for grad school that I’d spent any extended time in an office. That’s the first thing—it’s amazing how soon you forget as a freelancer what it's like to go to an office every day of the week (full disclosure—I only came in four). My commute is usually about ten seconds to the drawing board within my one bedroom apartment. Sure many of my illustrator colleagues have separate studios, but my point is, you’re going to a place where for the most part you get to control your day. In an office, not so much. The books in the pipeline guide you through, and by that, I mean a fast-moving trajectory of projects some with countless complications and many, many hands in them. Slow down, and you’ll get slammed by the unstoppable force of them piling up. That’s your day—along with a bunch of meetings, too much air-conditioning, and the need for a steady supply of snacks.

It took me a while to get up to speed, and by that I mean about half speed of the person I was replacing. Just keeping all the titles straight across six seasons plus was a major challenge. There are so many checks and balances, it would make your head spin if you weren’t just trying to keep up with the flurry of activity. This is both a blessing and a curse, especially if you are not familiar with established systems. It’s easy to forget when you’re not witnessing it firsthand, how vital systems are to the process, and how difficult the job is for the art director, designer, editor, editorial assistant, copy editor, production associates, sales, marketing… to keep it all organized and moving along with aplomb, professionalism, and damn good typography. 

Next time you get revisions from an AD telling you that you didn’t leave enough room for the type or the gutter, or your main character’s left eye had 16 eyelashes on page 5, but just 15 on pages 8, 17, and 29, know that they’re not trying to make your life difficult. They’ve got to answer to a lot of people, and everyone just wants to make the books better. This might be my most important point to my fellow illustrators, especially those just starting out: art directors, designers—pretty much everyone who has contact with you as an author and/or illustrator, bends over backwards to make you feel confident in their shepherding your work into book form. They choose their words very, very carefully so as to not upset or over influence, yet often they need to seriously coax and motivate. It is an art form in and of itself. I was so impressed by the extent of understanding the art directors have of each individual illustrator’s process—whether they worked fast or slow, don’t draw that realistically thus can’t be required to do certain things—the how, when, why to gracefully push illustrators toward their best work. 

One of the biggest misconceptions among those new to publishing is that a book arrives at a house complete with author already paired to illustrator. This is pretty far from the norm in traditional publishing. I’ve always thought of this as the “secret sauce” of children’s books—that inspired pairing of words to art—and it’s the publishing house, usually the art director who deserves credit. That was really fascinating for me to observe firsthand over the last month—who they consider for a certain story and why, which sometimes is completely counterintuitive. When you’re just starting out as an illustrator, you might have a very clear concept of what you do in your own mind, but it might not come across to the people hiring. It takes a while for trust to be established, meaning art directors need to see a broad enough scope of your work to see how you’d fit to a particular project. And they think about it long and hard. There’s so much stuff (and junk) that comes across their desks, we illustrators need to remember to have patience. It’s a long process—I’ve done three books so far, and each took nearly two years from contract to finished product.

So that’s my shoutout—to all the art directors, and designers, and copy editors, production, et. al. I could go on and on. A big thanks to them for answering all my dumb questions, and especially for their patience.

Now with these five weeks behind me, I have the luxury of returning my complete focus to my own books. If you’ve been keeping up with this page, you know I’m in the middle of illustrating two new picture books that will be released in 2015, and—great news—potentially a third. This past month was a great reminder to me of the importance of children’s book publishing as a collaborative process, one in which I’m honored to play a small part.

Friday, November 11, 2011

big night

Last night I had the privilege of attending two great Illustration Week events in NYC. Chair of the Masters in Illustration Department at the School of Visual Arts, artist, mentor, saxophone player, and my occasional boss, Marshall Arisman was one of the honorees at the Art Directors Club Hall of Fame Gala. Just being in the same room with luminaries of the design and illustration worlds, such as Viktor Koen, Steven Heller, Louise Fili, Massimo Vignelli and Paul Davis, to name a few, was a thrill.

Next, doing my best impression of a jet-setting New Yorker, I jumped into a cab to head over to “The Party,” which marks the publication of American Illustration 30, and to hobnob with my fellow illustrators and celebrate our inclusion in this years annual. Needless to say, I’m a little weary today. 

Saturday, November 20, 2010

some “designy” stuff (on wheels)

The resumés of Vibrant Design principals Christopher Landy and Ellen Waggett—full of lighting and art direction assignments for TV shows and concerts—will make your head spin. These days, Ellen is the Production Designer for “Late Night with Jimmy Fallon,” while Chris recently finished work on several episodes of “The Marriage Ref.” So it was a great pleasure to design the identity for Vibrant a few years back.

This year they’ve created GreenGripGear.org, a leasing service for environmentally-friendly lighting equipment. Best of all, they acquired some wheels to make it mobile. Here is their “trucklette” in its nature environment of Dumbo, Brooklyn, sporting yet another one of my logos.


Wednesday, July 28, 2010

illustrationmundo editor's favorite

For a little over a year, I have posted to illustrationmundo, a great online resource for illustrators and art directors for all things illustration. The other day, I was selected as an “Editor’s Favorite” by the site’s creator, illustrator Nate Williams. Needless to say, as a huge fan of Nate’s, I’m very pleased. You can share the love by going to the IM home page here, scrolling down the right hand column until you see my “Henna” image under my name and clicking on the heart. There is an incredible wealth of talent to peruse on illustrationmundo, so be sure to take a look around the site. Thanks Nate!

Saturday, May 29, 2010

annaraff.com version 3.0—under construction!

After months of planning, annaraff.com is officially under reconstruction! During this time of transition, you can see virtually all of my work by going to annaraff.com, and clicking on the links to various portfolio sites and blogs. For those of you who just can do without your dose of the sandwich—and have flash player capabilities—click on the lunch lying on the lower right of the home page. Or click HERE.

Sunday, May 23, 2010

subtraction.com by khoi vinh

The birds at Ornithoblogical are all a-flutter with their write up on Subtraction.com yesterday, May 22nd. Subtraction is the blog of nytimes.com Design Director Khoi Vinh. Here’s a direct quote from the three-star rating:

“Every day this year, illustrator Anna Raff is posting a completely charming illustration of a bird to this blog. It’s 22 May already, so there a 144 drawings for you to peruse right now.

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